Part of the home buying process is deciding whether you want to buy a new home or an existing home. They both have advantages. Previously owned homes, for example, are generally more affordable and typically located in more established neighborhoods. New homes, on the other hand, have the benefit of being brand new. And, these days, they’re increasingly being offered with added incentives to encourage potential buyers. In fact, according to a recently released survey from the National Association of Home Builders, 59 percent of home builders offered incentives in November – that’s up from 43 percent in July. So what are the top incentives builders are offering buyers? Price cuts top the list, with 36 percent of builders reporting having reduced their prices by an average of 6 percent, according to the survey. Other incentives include paying closing costs or fees, free or discounted upgrades, and mortgage rate buy-downs. (source)